Ride Stance and Height.

Here's an example on how to make your car looks cool instantly. The keywords are:
1) Slammed. I mean not only on the fender, but the body must be as lowered as possible.
2) Some stance from offset wheels. The rim's width and the offset are the main concern.

LAME.

UBER COOL.

Again, LAME.

UBER COOL.

Other example stolen from my sifu's blog. LAME

ULTRA COOL.

The mastermind behind all these? Non others; Joe 40c.

Anyway, Rolla's edited photos are by Zamil while original photos are from Ariff.